Watch all the episodes in this series: https://www.youtube.com/playlist?list=PL96C35uN7xGJu6skU4TBYrIWxggkZBrF5 • This educational series is sponsored by Google

Thanks to the Ella family farm in Ousefleet, West Yorkshire for letting us film in their very boring field. Here’s why it is so perfectly boring: http://news.bbc.co.uk/1/hi/england/1600225.stm

James Box is the author of Undercover UX Design, published by O’Reilly Books: https://www.oreilly.com/library/view/undercover-user-experience/9780132118231/

If you want to see what some of today’s most successful digital services looked like as Minimum Viable Products, here’s a great list: https://speckyboy.com/successful-minimum-viable-products/

The drone photography in the boring field was by Parri Thomas: http://www.mathewparrithomas.com/ 

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